What is Positive Impact and how can it benefit your company or venture?
It’s about influencing society, the surroundings, people, and the environment positively. If you have a business, project, or personal brand, you’ll be interested in knowing the actions you can take to generate a Positive Impact and reap many benefits:

Social Impact (In-Outside):
What do you do for your environment, for people?
- Ethical Conduct and Values: Implement strong ethical standards internally and ensure your suppliers share those values.
- Diversity, Equity, and Inclusion (DEI): Promote diversity and inclusion, respecting diversity in all its forms and ensuring equal opportunities.
- Support for Local Businesses: Contribute to the local economy by collaborating with nearby businesses and local suppliers.
- Legal Compliance and Anti-Corruption Measures: Ensure legal compliance (Compliance) and actively combat corruption at all levels.
- Social Volunteering: Participate in social activities or sponsorships that contribute directly to social welfare.
- Training, Sponsorship, and Scholarships: Invest in the training and development of young people, employees, and the unemployed, generating a positive impact on society.
- Promote the well-being of workers: Prioritize the physical, mental, and social well-being of your employees.
Environmental Impact:
Respect and care for the environment around you, contributing to a more sustainable world through actions tailored to your case, such as energy efficiency or circular economy.
Financial Impact:
Consider the Outside-In impact on the finances of your business and adapt your strategy accordingly. The principle of Double Materiality requires considering the impact that our environment has on the finances of your business, external factors such as pollution, climate change, pandemics, or wars, to name a few examples.
Impact Marketing:
Communicate your actions effectively and generate visibility to create a positive impact. Remember, what is not known, has not been done.